Lifelock is still advertising on Limbaugh's show. I wrote to them requesting that they drop their ads. What follows below shows what a miserable corporate entity they are.
This was my initial email, sent on March 6, 2012:
You sponsor the Phoenix Mercury. And you STILL advertise on Limbaugh's show? How can you be blind to the fact that continuing to have ads on his show means you support his hateful and disgusting attitude toward women. This is not a free speech issue. He is free to spew his brand of hatred. Your company does not have to appear complicit, agreeing with his stance. And by remaining as one of his advertisers, that is precisely how your company is perceived.
As a sponsor of a pre-eminent women's basketball team you have an obligation to not sully your reputation. Have the courage to stop advertising on his program and show that you have respect for women.
Do the right thing. It's long overdue.
This is the answer I got today, March 7, 2012:
Response Via Email (Annie Kobus) 03/07/2012 01:30 PM
Thank you for your email and for the feedback that you have provided.
We have received a considerable amount of comments regarding our advertising with Rush Limbaugh. Like many Americans, we were shocked and offended by his language, insensitivity and approach which was not what we expected from an advertising partner. We immediately expressed our concerns to Rush and felt that an apology was needed. We are glad to see that he has made repeated attempts to apologize for his remarks.
While this continues to be a topic for discussion, LifeLock has stated our position and continues to focus our efforts on working relentlessly to protect our members from identity theft. We remain committed to protecting the identities and personal information of all of our members, regardless of gender, creed, race, sexual orientation, socioeconomic status or any other qualifiers.
LifeLock works with a variety of advertisers and radio personalities and the views expressed by the host do not, and have never, represented LifeLock’s views. The reason we have maintained long-term relationships with our advertising partners is because they do share our commitment to fighting identity theft.
If at any time you have questions or need to make changes to your account, just visit your secure online member portal by going to www.lifelock.com. For additional support, email us at email@example.com or contact us at 1-800-543-3562. We're here 24 hours a day, 7 days a week.
LifeLock Member Services
I didn't think much of the answer from Lifelock so this was my reply to them today!
Your answer below is a disgrace. You obviously just don't get it. Your feigned shock and offense at his remarks mean nothing if you still run your ads on his show. His attempt to apologize was nothing more than a little fear about his bottom line. His sincerity is really questionable in light of his comments today about a female author. The man is toxic to women. He has a problem with women and continually says things that cross the line. There is a difference between expressing your opinion and ranting and raving in the lowest and vilest of terms.
There are other right wing talk shows you could advertise on if that is your bent, but continuing to sponsor Rush Limbaugh tells me you really don't care what he says as long as that money rolls in for you.
If I were a member of the Phoenix Mercury I would be mortified to have your name on my shirt.
And if you think that Limbaugh shares your commitment to fighting identity theft, he has already stolen the good name of several women. Nice company you keep.
I'm sorry you are digging in to the position you've taken. It boils down to character. Neither Rush Limbaugh nor your company has it.